LinkedIn is more of a business and employment-oriented platform and for property managers is most useful for networking with owners or employees. If you’re looking to hire, you can list your open positions.
Through the groups feature you can join discussions based on specific topics or industries. Contributing to these group discussions and providing valuable insight can help expose your business and help build up your reputation.
- 433 Million registered LinkedIn users
- 40% of users check LinkedIn daily
- LinkedIn is the only social media platform where usage rates are higher among 30-49 year olds
- 32% of employed adults are on LinkedIn
- 79% of B2B marketers view LinkedIn as an effective source for generating B2B leads
- 100 Million LinkedIn users are over 50
TIPS FOR LINKEDIN
- Once you begin to grow your follower base, LinkedIn is a great platform to cross-promote content such as blog posts, news articles or other promotions.
- Because LinkedIn is a more professional platform, you will most likely be reaching owners rather than tenants and therefore, you’ll want to promote content that appeals to them.
- Establish connections with people you meet at networking events.
- Try to post at least 1-2 times per week to keep the channel active.
- As you gain more traction and followers, you may want to increase to 2-4 times per week, depending on the engagement you are seeing.
CONTENT IDEAS FOR LINKEDIN
- Make sure your profile credentials are filled out and up-to-date. This will help your prospects or future new hires get to know you and contact you.
- On your Careers page, consider discussing your business’ values and share some of the fun things you do with your team. Let others know why you are such a great business to work for!
- LinkedIn Articles are another way to help gain exposure and credibility for your business. Similar to a blog post, you can write an article and publish it on LinkedIn for users to read and share. These articles are great for cross-promoting on your other platforms as well and for driving traffic back to your site!
- Join or create your own LinkedIn group to connect people in your area, then share articles and conversations in that forum.
SPENDING MONEY ON LINKEDIN
- If you find you want to use LinkedIn to send InMail to non-contacts you might consider upgrading to a professional subscription. Otherwise the paid options on LinkedIn are probably only useful for the largest firms who are looking to generate leads.
- If you choose to spend money, you can sponsor posts and target a specific audience of your choice.